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THE AFFINITY GROUP STRIKES GOLD

The Affinity Group needs to find yet more space in the trophy cabinet after this year's
NZDMA awards night.

Unity ID was the most awarded agency, receiving 5 Golds and 2 Silvers
for Westpac's Symphony Customer Engagement Programme - the
most recent initiative in their platform of digital innovation.

This incredible result underlines what a great partnership the Affinity Group have
with Westpac and is testament to the hard work and vision from everyone involved.

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Our unique philosophy is to

unite ART and SCIENCE

to give our clients the competitive edge

Awards don't just happen. They reflect the hard work and dedication of an agency full of people who understand the critical importance of matching the art of the creative idea with the science and technology needed to ensure its success.

Our team is united by a quest to combine information, insights and imagination to create relevant conversations between brands and real people. And we do that better than anyone else because we understand customers better than anyone else.

As a result, our output is based not on what we think people want, but who we know they are. It's a relationship thing. We're obsessed with the customer experience and how we can use our skills to deepen relationships.

Listening is the key because it influences what we say next – whether that be in milliseconds for an online experience, in seconds for a personal interaction or over many weeks for a longer term decision.

And we always get the result.

We craft every
communication from
the ground up

As both a digital and creative agency, we craft every aspect of every customer communication – from using data analytics and insights to pinpoint the next best customer conversation through to delivering the right message in the most compelling way possible through the most relevant channel for each customer.

We match real-time
behaviour with
relevant conversations

Technology has finally caught up. Fifteen years ago, we had the idea that real-time customer behaviour could instantaneously influence how you talk to your customers. Today, it's our reality – blending up-to-the-minute insights with focussed creative, so you can have highly relevant, profitable conversations with your customers.

Sophisticated
solutions that are
simple to use

While some of the solutions we create are complex in the making, working with us is easy. Intuitive online dashboards feed real-time results to our clients on everything from email open rates and TXT promotion redemptions to the ROI on every marketing dollar spent.

Start more
meaningful conversations
with your customers

We help our clients have more engaging, more valuable conversations with customers, progressing towards a dynamic, fully responsive approach, across multiple channels in real time.

Take a look

at what we've been up to

While we've been busy on behalf of our clients, starting customer conversations
that have led to lasting relationships, we've created some great work.

  • img08
    Countdown
    mySpecials Mailer
  • thumbnail
    Air New Zealand
    Airpoints Magazine
  • img04
    ACC Practice
    Interactive website
  • img06
    Countdown
    60s Second Chef Challenge
  • img05
    Air New Zealand
    Airpoints Lucky Seven
  • img07
    Hyundai
    Smash Hits
  • Countdown - Guilty Pleasures
    Countdown
    Guilty Pleasures
  • Dentists For A Cure
    Dentists For A Cure
    Breast Cancer Fundraising
  • AUT
    AUT
    Email re-design
  • Big Data Wrapping Paper
    Affinity ID
    Big Data Wrapping Paper"
  • Symphony Engagement
    Affinity ID
    Symphony Engagement Programme
  • Prezzie Picker
    Briscoe Group
    Prezzie Picker

highly relevant
ONE-to-one conversations

deliver business results

When it comes to creating value for our clients, we have the results to prove that
personalised conversations provide transformational business results.

Dollar Icon 422 % INCREASE

increase revenue

While today's marketing dollars are spread more thinly across more channels, we've got the stats to prove we can help make every dollar work harder.

Lift ROI
In a service industry, we delivered a 422% return on investment for our client by starting highly relevant one-to-one conversations with customers.

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Churn Icon 50 % reduction

reduce churn

These days with lots of ‘me-too' product and service offerings, it's more difficult to differentiate your business from the competition, retain customers and meet your churn targets.

No more goodbyes
In a highly competitive service industry, we reduced churn by up to 50% compared to a control group by having one-to-one, highly personalised conversations with customers.

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Heart Icon 28 % life

get love

With the rise of digital media, every customer has an online voice – the challenge is giving them great experiences to share that grow brand affinity.

make customers smile
One client in a fast-paced, high turnover commodity industry needed to differentiate itself from aggressive price-driven competitors. We created an ongoing programme that recognised and reflected a customer's individual preferences and presented relevant offers. We saw a lift of 28% in net promoter scores.

Person Icon 31.9 % open rates

connect one-to-one

In today's cluttered media landscape, the challenge isn't to be the loudest – it's to be the most relevant. See how we helped one client lift customer engagement by starting the next best conversation with customers.

go one-to-one
In a high-turnover commodity industry, we created a highly personalised communication programme that recognised and reflected customers' individual preferences. The result was a lift in customer engagement with email open rates of 31.9%. That's 17.6% higher than non-personalised emails sent to their customer base that feature promotional offers.
Source: Epsilon, Q2

Cart Icon 7.5 % INCREASE

stimulate spend

Helping customers understand the value of your product or service isn't easy when every customer has a unique set of preferences and desires.

more spending
By delivering a personalised communication programme we helped one client increase average spend by a staggering 7.5% each week.

The Proof
our capabilities

We are New Zealand's largest independent marketing agency and experts at creating profitable engagement
between great brands and their equally awesome customers. We bring our award winning ideas and
campaign strategies to life with breathtaking creative execution and we build our campaigns
on our own best-of-breed technology platforms and infrastructure. Deep understanding
and rock-solid mastery of data, developed over the past 15 years, underpin these
three core capabilities and act as a foundation for everything we do.

introducing our symphony
application suite

Our Symphony application suite determines the next best conversationto have with each
individual customer and then automatically delivers the right message direct to its target.

To dig a little deeper and discover how our Symphony Application Suite ticks, click on the icons.

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data

Your secure data fortress

Symphony Data is a secure set of data warehouses providing the backbone of information that constantly feeds into the next best conversation. Symphony Data is dynamic – an ebb and flow of information that feeds into the rest of the Symphony application suite and collects data back, continually adding to the data set.

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marketing
automation

Delivering the next best conversation

Symphony Marketing Automation orchestrates and organises messages across channels. It's the engine room that deciphers the complex web of accumulated data and insights to pinpoint the next best conversation to have with each customer at the right moment, through the most appropriate channel.
 
This application can map customer journeys across multiple channels and judge the relevancy of individual messages for individual customers based on the information we've gleaned about them over time and their predicted behavior.

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reporting

Providing the right insights to make the right decisions

Symphony Reporting serves campaign insights directly to our clients' marketing teams as out-of-the-box, customisable or bespoke reports that are available online, around the clock. Symphony Reporting also gives us campaign insights that influence and shape our communication planning.

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connected
touchpoints

Touchpoints that talk to each other

Every website, microsite, app or digital asset we create is an intelligent touchpoint that recognises what we already know about a customer and asks the right questions to seamlessly fill in the gaps. Data is automatically fed back into the data backbone at the heart of every communication – Symphony Data – and used straight away to influence the next customer conversation.

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crm

Your bird's eye view

Symphony CRM allows you to see the messages customers are receiving and the conversations they're having. It's flexible and accessible. It can plug into existing CRM systems, and can be accessed by call centre staff, retail point of sale staff or relationship managers online, wherever they are.

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integration

Seamlessly connecting your data

Whatever systems you use, we have rock solid tools to bridge any data gaps – easily connecting data from a variety of sources, in many shapes and forms to our central data hub.

FIND OUT MORE ABOUT SYMPHONY