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16 March, 2011
AFFINITY ID SCOOPS DIRECT & DIGITAL HONOURS FOR 2011
There were celebrations aplenty at Affinity ID today following last night’s news of the agency’s win as 2011 Direct & Interactive Agency of the Year.
The annual Fairfax AdMedia Agency of the Year Awards recognise the professionalism, business acumen and teamwork needed to run successful advertising and marketing agencies.
It’s a who’s who of New Zealand’s advertising industry and the judges are peers who have spent their whole careers in the communications field.
Picking Affinity as the 2011 winner of the Direct & Interactive Agency title from a four-strong field of finalists , the judges commented: “Affinity ID is a leader in gathering data and helping clients use it profitably. Data per se has been around forever, but Affinity’s interpretation is unique.
“They’re under the radar, with interesting new spaces – all customer-driven and provable – and we love what they’re doing in Australia.”
Saluting Affinity’s resolutely independent space, versus direct and digital companies linked to multi-national parent agencies, the judges described the agency as “the little bastards out there on their own”.
They acknowledged Affinity’s success in expanding from its data bedrock into a full service creative offering, generating major business growth from long-term clients and scoring new client wins including Microsoft, Resene Paints, Haunui Farms, South Pacific Pictures and payclick Australia.
Affinity Co-founders Angela Day and Geoff Cooper bought the agency out from multi-national ownership two years ago to begin its successful independent journey.
Delighted at last night’s win, they paid tribute to their New Zealand-based 52-strong team of digital and marketing strategists, technical developers and creative designers.
“Our vision is to be Australasia’s biggest and best digital and data-driven marketing company. We’re growing our New Zealand business substantially and we’ve just opened in Australia – so as a team, we’re right on track. This award is further recognition that we’re unique in what we offer and that we’ve got the best talent in the country delivering campaign innovation, day in, day out.”