Lexus IS Art in Motion Imaging Engine & Website

Convert leads into sales.

Launch the Lexus IS 250 through an interactive lead generating website that demonstrated the Art in Motion brand campaign proposition. Most importantly, convert leads into sales.

The Solution

We created a full web-able studio with custom-built image rendering features that allowed people with limited technical and design knowledge to quickly and easily create unique pieces of art. The possibilities verged on endless.

 

Each artwork could be tweaked to the user's preference, allowed for animation and delivered a sticky and compelling user experience.

Awards