Onecard: mySpecials
Drive sales for Progressive Enterprises in the highly competitive FMCG market.
We knew from previous experience that in such a competitive retail environment using email marketing to promote highly relevant products directly to customers was a winning tactic to drive incremental sales.
The Solution
We helped Progressive Enterprises promote relevant specials to individual customers from its full range of weekly specials - an industry first.
Every week we analyse over 490 million transactions producing 3.8 million customer-to-store product combinations.
We analysed the 26 week purchase history of 180,000 customers providing them with 10- 20 relevant products chosen from a specials pool of 80,000.
Sales lift
78.6% of those opening emails purchased every week. An incremental sales lift of 23.6%.
Product range
mySpecials promote 8,000 products each campaign; 40 times more than traditional print catalogues.
Engagement
Open rate of 52.2% with 30.5% clicking through to the site.
Awards 2009
2009 New Zealand: DMA Nexus and RSVP Awards
Nexus Supreme Award
4 Nexus Gold Awards
- CRM and Data Management
- Media and/or Channel Utilisation
- Production and Fulfilment
- Strategic Vision
1 Nexus Silver Award
- Innovation
3 RSVP Craft Awards
- Best Data Strategy (winner)
- Best Use of Email (winner)
- ECRM Strategy (Winner)
2 RSVP Gold Awards
- Customer Engagement
- Sales Generation/Promotion